Ground Level Store
After successful development of their main information brochure website, Ground Level Network approached us again to provide a solution for their e-commerce offering. We dug out the branding guidelines and began designing an end-to-end solution that fitted the bill.
The mission was to create a simple but effective e-commerce solution that compliments the original website that we have already built, which meant inheriting the same styling guides and recreating the same look and feel to create a cohesion between the two platforms. The additional challenge posed was that the e-commerce solution also needed to support events with their own branding, such as Ground Levels annual music festival - so existing Ground Level branding should be present, but not too strong.
We opted for a WordPress platform, utilising a popular e-commerce installation, alongside our favourite UX engine. The marriage of these components creates a beautiful synergy on which we could begin our project.
The basic layout for this website is a column based design, rather than a full width layout. This layout suits the e-commerce implementation and is more familiar to visitors wishing to make online purchases.