Great is the occasion where we're able to use our skills to build a new website, and learn about something new at the same time, that's exactly what happened when UK Representative approached us seeking a fresh new look for their AVON franchise.
We were pleased to provide a new website, and learn all about how one of the UK's largest and most successful franchise operation works.
UK Representatives is primarily an AVON sales leader, therefore a big part of their business is building their brand and interacting with people, and not just makeup. This means that the website has multiple target audiences with different calls to action. A fair challenge, so let's begin!
Our above-fold content on the home page is the most valuable real estate on the website, as such it needs to be treated with respect, and carefully thought through. We opted for a classic content slider for UK Representatives, as we feel it's the best medium through which to convey a wide array of information of differing natures. For this purpose a video background would not have been an optimal solution as the information articles are very different. Using a slider also allows us to make use of a call to action button directly within the header area.
We need to use the home page of the website to appeal to 3 main types of people: individuals wanting to become an AVON sales leader; an AVON sales representative; and people who want to buy the AVON products. We mustn't alienate anyone immediately, or cause anyone to think they've landed on the wrong page.
For this website we also wanted to optimise location specific search engine optimisation as well as we could. We undertook a large sub-project to build location specific pages which we can push to rank high in search engine results for location specific searches.