Search engine optimisation begins in the design phase, when we meticulously design the visitor journey through the website. We identify what prospective visitors are looking for and design a website structure around it. We then use this skeleton structure as an SEO blueprint for the continuation of the development process.
Before initial deployment, as part of our WebWorks Preflight Checklist, we’ll inspect our work and check against our original SEO blueprint. This is where we check to ensure the necessary elements are in place to put your website on the map.
Optimising a website to continually ensure a great balance between visitor experience and search engine exposure is an ongoing endeavor. We continuously monitor statistics for websites including bounce rate, visitor stay time, visitor journey, and CTA engagement. We then use this data to iteratively improve site structure, site flow, SEO elements, and make content change recommendations for improved search engine visibility.