We were excited when were asked to create a website for ActionCOACH.
ActionCOACH is a huge international business coaching network, founded in 1993 by Brad Sugars, who pioneered the concept of business coaching, as you can imagine, we are pleased to be their partner in web development. ActionCOACH is expanding its empire and global reach even further through its successful franchise network. We were charged with creating the website for this integral part of the business.
When we first spoke with ActionCOACH to gain an understanding of the company, the ethos, the brand - and importantly the future, one concept stood out above all else. Success. This is a company that is not only hugely successful in its own right, but also one that seeks to share success with partners and other businesses. This is truly a success driven company, and one that is not afraid to show it.
Our sights were set. How do we encapsulate the living and breathing attitude towards success in business into a collection of web pages? This was our challenge and one in which we relished.
The first step we take in website design is to produce an initial paint that we work from. We use this as a discussion point with the team to make sure we're all heading in the same direction. Our concept for the ActionCOACH website is to create a sense of business, but without clutter. A culture of excitement and success is a busy one, there's a lot going on, there's always something that requires attention. We wanted to achieve the same effect on the website, without the website looking messy, and without creating a sensory overload for the visitor.
The purpose of the home page of the ActionCOACH website is to welcome the visitor, and give them a glimpse into a world of which they can become apart, and to create a sense of excitement about that world. This is a world for success.