We were asked by the Ground Level network to build a new website to accompany their complete rebrand. It's exciting to be part of a complete rebrand and help to bring a refreshed portrayal of a vision into existence.
Working from predefined branding guidelines is both a blessing and a challenge. For Ground Level our job was to interpret the specification provided and bring our own ideas that were inline and complementary to the guidelines.
The first step in the WebWorks process is to create the styling for the website, and then pull that style into an initial home page design. The home page on any site is the most important page; its job is to tell the user enough about the organisation, whilst not being overwhelming. We design the home page first in order to ensure we are heading down the right track for the client.
For the Ground Level home page we took the modern concept of a fullscreen header image and used a monotone version of the logo in contrast on top. We felt that it was unnecessary to implement a fullscreen video background on this site, because we felt it wouldn't add anything in terms of telling Ground Level's story, therefore a video background would not be worth the associated resource overheads.
We then had to focus on what Ground Level is trying to achieve with their website. A large part of the Ground Level network is their strategies and events, so these must feature heavily on the home page of the website. A good proportion of the scrollable content is designed to carry the visitor to another section of the site featuring the event that they're looking for.
The Ground Level website was a pleasure to build, and we're excited to continue our work with the Ground Level team to constantly improve the engagement of the website. One of our key goals is to integrate a feed from our own ticketing platform for a cohesive events management solution.