Star Digital Print
We were excited when Star Digital Print approached us to help them with a new website design for their business, because it presented new challenges. Star Digital Print are a family run printing company based out of Nebraska.
The world of digital print is a busy place with lots of competition, what sets Star Digital Print aside from the rest is their personal approach and unique attention to their client's wishes. They run a large scale operation but with the approach and signature values of a family run enterprise. How can we effectively communicate this on the web?
Once again our first concern is with the home page of the website, statistics show us that the home page of a website tells the user a good deal of what they need to know about an organisation, so we need to take hold of the home page opportunity and maximise it.
It was necessary to communicate several important details about Star Digital Print within the first paint:
1. This company can handle whatever job you need printing
2. This is not a faceless company with no customer support
We felt that a cover video of printing machinery goes a long way to help with the first point. It tells the customer-to-be that these guys have the kit necessary to do the job. We see fast throughput of high-quality printing using industry standard machinery.
For the personal approach, however, we needed something more. We invite the visitor the opportunity to talk to Star Digital team members by displaying a phone number within the top 25% of the first paint, and we also make the visitor aware of the fact that they can actually visit the print shop.
The testimonials below not only award reputation, but also a personal approach. Not only does this company have a face, but so do their customers.
We build the website in Joomla, which offers us the best opportunity to see this website take Star Digital Print's online presence into the future for many years. Star Digital Print are very happy with their new website.
We don’t live on the same street either and it is enjoyable to jump on Skype and have face-to-face conversations, even though we’re on different continents.
To us, creating an informative and genuinely-us website was a mountain of a project, and their suggestions, recommendations, and generous attitude where most helpful and appreciated.
Over the years we have worked with a number of website development companies, and not one gave us great results. But Dave and his team are refreshingly different, I’m sure they would do a fantastic job for you too.