Brilliant website design considers the entire website as a whole project. We consider how pages interact, ensuring each integral part of the website is cohesive to the website’s goals.
A website exists for a reason, usually to guide the visitor to action, be that picking up the phone; completing a contact form; or any other visitor action. We need to be clear about what options the visitor has at any given time.
Your website must not only be functional, and easy for search engines to find, but also beautiful. We need to meet and exceed the high standards that the internet has set when it comes to design, tailored perfectly to your existing brand.
Along our visitors’ journey through the story our website is telling, we make sure that the next step is always clear. This could be a call to action, or it could be a portfolio article to scroll through, or a specific service page to read. Visitors must not be left lost.
Pleasing search engines is important for rankings, however, the visitor is the person that ultimately needs to be wowed. Websites should be a pleasure to experience, not difficult or clunky. The visitor is our priority.
We don’t underestimate the importance of great website design, both structurally and graphically. When WebWorks took our brand and own ideas and combined them with their experience and expertise to create the Gather Social website, we were immediately impressed. We now recommend WebWorks to all of our clients.
The internet is full of great websites. What makes yours stand out? Does your desired customer base know about you? Are you connecting with your audience?